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The tipping point: how little things can make a big difference

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Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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Availability

Detail Information

Series Title

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Call Number

302 GLA t

Publisher

New York : Little Brown Company., 2002

Collation

301 p. ; 21 cm

Language

English

ISBN/ISSN

9780316346627

Classification

300

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Psychology & Time
Business
Sociology
Self Help

Specific Detail Info

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Statement of Responsibility

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Other Information

Level

High School

Book Segment

Select -- Reading for pleasure -- Program Reference

Reading Level

Independent

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