Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion tr…
How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to each other that isn't true? While tackling these questions, Malcolm Gladwell was not solely writing a book for the page. He was also producing for the ear. In the audi…
An art expert instantly spots a fake. A cop decides whether to shoot. A psychologist accurately predicts a couple's future in minutes. This book is about those moments when we 'know' something without knowing why. It shows that honing your instincts could change the way you think about thinking forever.
Rash, impetuous, hasty, careless -- snap judgments conjure up a troubling list of negatives. But Tipping Point author Malcolm Gladwell, aware that the flip side of a snap judgment is a brilliant intuitive act, set out to discover what underlies our gut decisions, exploring when we can (and should) trust them even whether we can learn to make good ones. From recognizing a brilliant French horn s…
In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, th…
The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. This book is already changing the way people through-out the world think about selling products and disseminating ideas.'