Whether you're a writer in need of inspiration, a one-woman-band drumming up work from new clients, or simply want to persuade your colleagues to adopt your view, this book will help you write better copy. It starts with thinking before writing, and the all-important Brief, then takes you step-by-step from writing a headline to getting the response you want from readers.
Leading consultant psychiatrist Steve Peters knows more than anyone how impulsive behaviour or nagging self-doubt can impact negatively on our professional and personal lives. In this, his first book, Steve shares his phenomenally successful mind-management programme that has been used to help elite athletes and senior managers alike to conquer their fears and operate with greater control, focu…
Find out why STEAM subjects are so important, and how they can help you make sense of the world. Master more than 100 steam concepts, which are explained using real world examples from familiar places
Join comedian and author Steve Mould, #1 bestselling author of How to be a Scientist , and learn the secrets behind some of the most famous magic tricks and illusions (and learn some of your own). Learn how to bend water with a balloon, turn water into juice, make a glass beaker disappear in oil, and wow your friends with levitating tinsel! Packed with optical illusions, pranks, and fun …
Managing Your Money is designed to teach tweens who are just beginning to earn and spend money independently the basics of personal finance, including earning, saving, budgeting, and investing. Each topic is introduced in a friendly and inviting comic book format. Tweens will learn everything they need to know to responsibly earn, spend, and save money, use credit, open a bank account, and plan…
Covering every possible aspect the game, from tee shots, iron play, pitching and chipping to coping with bunkers and putting, The Complete Golf Manual works is the ultimate self-improvement guide to playing better golf. With a series of exercises designed to develop your technique, routines to help you think more decisively on the course, and a section on the top 10 most common faults, Steve N…