Whether you're a writer in need of inspiration, a one-woman-band drumming up work from new clients, or simply want to persuade your colleagues to adopt your view, this book will help you write better copy. It starts with thinking before writing, and the all-important Brief, then takes you step-by-step from writing a headline to getting the response you want from readers.
Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don't pretend to have the right answers; we stay curious and ask the right questions. We don't see power as finite and hoard it; we know that power becomes infinite wh…
Leading consultant psychiatrist Steve Peters knows more than anyone how impulsive behaviour or nagging self-doubt can impact negatively on our professional and personal lives. In this, his first book, Steve shares his phenomenally successful mind-management programme that has been used to help elite athletes and senior managers alike to conquer their fears and operate with greater control, focu…
Biology? No Problem! This Big Fat Notebook covers everything you need to know during a year of high school BIOLOGY class, breaking down one big bad subject into accessible units. biological classification, cell theory, photosynthesis, bacteria, viruses, mold, fungi, the human body, plant and animal reproduction, DNA & RNA, evolution, genetic engineering, the ecosystem and more. Study better…
Find out why STEAM subjects are so important, and how they can help you make sense of the world. Master more than 100 steam concepts, which are explained using real world examples from familiar places
The negotiating secrets that experts and top professionals use
Join comedian and author Steve Mould, #1 bestselling author of How to be a Scientist , and learn the secrets behind some of the most famous magic tricks and illusions (and learn some of your own). Learn how to bend water with a balloon, turn water into juice, make a glass beaker disappear in oil, and wow your friends with levitating tinsel! Packed with optical illusions, pranks, and fun …