Empire of pain: the secret history of the Sackler Dynasty

The history of the Sackler dynasty is rife with drama—baroque personal lives; bitter disputes over estates; fistfights in boardrooms; glittering art collections; Machiavellian courtroom maneuvers; and the calculated use of money to burnish reputations and crush the less powerful. The Sackler name has adorned the walls of many storied institutions—Harvard, the Metropolitan Museum of Art, Oxfor…

Twelve and a half: leveraging the emotional ingredients necessary for busines…

I think of business as an art. I think it can be beautiful as a symphony or a painting when executed properly.

Building a story brand 2.0

Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to engage customers.

Contagious : rahasia di balik produk dan gagasan yang viral

Kalau menurut Anda iklan, coba pikir lagi. Orang tidak mendengarkan iklan; mereka mendengarkan teman. Namun, kenapa orang bicara lebih banyak tentang produk dan gagasan tertentu dibanding yang lain? Kenapa sebagian cerita dan rumor lebih cepat menyebar? Dan, apa yang menjadikan konten online viral? Jonah Berger mengungkapkan ilmu rahasia di balik getok tular dan transmisi sosial. Anda bisa m…

The Power of Visual Storytelling : How to Use Visuals, Videos, and Social Med…

Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and…

The Business of the 21st Century

Explains the revolutionary business of network marketing in context of what makes any business a success in any economic situation. This book lends credibility to multilevel marketing business, and justifies why it is an ideal avenue to make money

Build a business from your kitchen table : not on the high street.com

Edition

-

ISBN/ISSN

9786020278391

Collation

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Series Title

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Call Number

658.872 COR b

Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing

Edition

Second Edition

ISBN/ISSN

9781460230206

Collation

Paperback, 251 pages

Series Title

-

Call Number

658 WSI D

The Art and Science of Communication: Tools for Effective Communication in th…

The Art and Science of Communication" shows you a new way to understand and use communication in the workplace. Revealing the seven types of communication we all use every day, the book shows you how to increase your communication effectiveness in any setting with practical techniques, analogies, and models that clearly explain the formulas for successful communication. Combining the science an…

Branding For Dummies Paperback

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prosp…