Struggling with your IB Business Management Internal Assessment (IA)? This comprehensive guidebook is your go-to resource for mastering the IA process. Packed with step-by-step instructions, practical tips, and detailed examples, this guide walks you through how to effectively choose your business research question, conduct thorough primary and secondary research, collect supporting documents a…
This series supports teachers and students of Cambridge International AS & A Level Business (9609) for examination from 2023. This coursebook with digital accesss helps learners develop an understanding of business, and business related concepts, so they can progress through the Cambridge International syllabus with confidence. New features for the fourth edition include 'Business in Context' a…
A practical guide to dealing with the future based on lesson from the past
Communication is crucial to success in life and business. However, it is not just big speeches that matter: it is also those critical, spur-of-the-moment situations for which we cannot prepare. A prospective client asking unexpected questions during a sales pitch, a teacher singling you out for an answer during a class, a high-pressure meeting with senior executives at work, or even a heartw…
Legendary venture capitalist John Doerr reveals how a powerful goal-setting system has helped tech giant such as Google and Intel exceeded all expectations- and how it can help any organization thrive