Struggling with your IB Business Management Internal Assessment (IA)? This comprehensive guidebook is your go-to resource for mastering the IA process. Packed with step-by-step instructions, practical tips, and detailed examples, this guide walks you through how to effectively choose your business research question, conduct thorough primary and secondary research, collect supporting documents a…
This series supports teachers and students of Cambridge International AS & A Level Business (9609) for examination from 2023. This coursebook with digital accesss helps learners develop an understanding of business, and business related concepts, so they can progress through the Cambridge International syllabus with confidence. New features for the fourth edition include 'Business in Context' a…
TED Talks have redefined the elements of a successful presentation and become the gold standard for public speaking around the world. And yet the techniques that top TED speakers use are the same ones that will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking. Communications coach and bestselling author of The Pres…
A practical guide to dealing with the future based on lesson from the past
What valuable company is nobody building? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creatio…