Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prosp…
When it comes to refined service and exquisite hospitality, one name stands high above the rest: The Ritz-Carlton Hotel Company. With ceaseless attention to every luxurious detail, the company has set the bar for creating memorable customer experiences in world-class settings. Now, for the first time, the leadership secrets behind the company's extraordinary success are revealed. The New Gol…
Learn to: assume more risk, reap more benefits, and build a more aggressive portfolio; grasp the latest on global markets, use both technical and fundamental analyses to optimize your investing.
Outlines what a newly qualified teacher needs to know in order to be an immediate success in the classroom. The book includes a substantial section on every new teacher's biggest concern: behaviour management, as well as giving tips on: various teaching methods; lesson planning; assessment; and ways of organising the classroom.
We live in an "escalator world" filled with shortcuts, quick fixes, and distractions that make it all too easy to slide into procrastination, compromise, and mediocrity. How do successful people stay focused and achieve results? Learn to tackle the work that leads to real success.