Providing abundance is humanity's grandest challenge--this is a book about how we rise to meet it. We will soon be able to meet and exceed the basic needs of every man, woman and child on the planet. Abundance for all is within our grasp. This bold, contrarian view, backed up by exhaustive research, introduces our near-term future, where exponentially growing technologies and three other powerf…
Every day, President Obama reads ten representative letters among the thousands he receives from citizens across the land. The letters come from people of all ages, walks of life, and political points of view. Some are heartbreaking, some angry, some hopeful. Indeed, Obama reads as many letters addressed “Dear Jackass” as “Dear Mr. President.” Eli Saslow, a young and rising star at th…
Science is an exciting subject. The Student's Companion is specially written to enable students to discover the mysteries of the physical and living world based on a comprehensive coverage of the new science syllabus.
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prosp…
America is in trouble. We face four major challenges on which our future depends, and we are failing to meet them—and if we delay any longer, soon it will be too late for us to pass along the American dream to future generations. In That Used to Be Us, Thomas L. Friedman, one of our most influential columnists, and Michael Mandelbaum, one of our leading foreign policy thinkers, offer both a w…
The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. This book is already changing the way people through-out the world think about selling products and disseminating ideas.'