Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prosp…
America is in trouble. We face four major challenges on which our future depends, and we are failing to meet them—and if we delay any longer, soon it will be too late for us to pass along the American dream to future generations. In That Used to Be Us, Thomas L. Friedman, one of our most influential columnists, and Michael Mandelbaum, one of our leading foreign policy thinkers, offer both a w…
The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. This book is already changing the way people through-out the world think about selling products and disseminating ideas.'
Discover the new and improved guide to all things manners! With updated content and fun illustrations, this title is more relevant than ever. As a comprehensive manners guide, girls will learn proper etiquette for everyday events and tricky social situations. This guide is also filled with great advice on everything from eating in fancy restaurants and handling troublemakers at parties to regai…
"The masterclass for the faster pass" - written by a leading expert and practising university teacher, this book gives you all the key knowledge and information you need to succeed quickly and easily.
Deviance and Social Control: A Sociological Perspective serves as a guide to students delving into the fascinating world of deviance for the first time, offering clear overviews of issues and perspectives in the field as well as introductions to classic and current academic literature. The unique text/reader format provides the best of both worlds, offering both substantial original chapters th…
The laugh out loud, action-packed comedy your entire family will love.
These resources will inspire your students by providing focused activities to reinforce learning, increase kwledge and skills, help develop critical understanding of the media and develop a grasp of termilogy and key terms. Student Books contextualise key concepts and theories using case studies.