Switch: how to change when change is hard

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

Image of Switch: how to change when change is hard

Text

Switch: how to change when change is hard

Heath, Chip - Personal Name; Heath, Dan - Personal Name;

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.

Availability

Sekolah Cikal Serpong (100) 158 HEA s

SRP07430A

Available

Detail Information

Series Title: -
Call Number: 158 HEA s
Publisher: New York : Penguin Books., 2024
Collation: 305 p. ; 21 cm
Language: English
ISBN/ISSN: 9781847940322
Classification: 100
Content Type: -
Media Type: -
Carrier Type: -
Edition: Ed. 1
Subject(s): Psychology
Applied Psychology
Specific Detail Info: -
Statement of Responsibility: Chip Heath

Other Information

Level: High School
Book Segment: Reading for pleasure
Reading Level: Independent

Other version/related

No other version available

File Attachment

No Data

Comments

You must be logged in to post a comment