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The four: the hidden DNA of Amazon, Apple, Facebook and Google

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For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

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Availability

Detail Information

Series Title

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Call Number

338 GAL t

Publisher

New York : Penguin Random House., 2017

Collation

323 p. ; 20 cm

Language

English

ISBN/ISSN

9780735213678

Classification

300

Content Type

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Media Type

-

Carrier Type

-

Edition

Ed. 1

Subject(s)

Information System
Information service industry

Specific Detail Info

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Statement of Responsibility

Scott Galloway

Other Information

Level

High School

Book Segment

Reading for pleasure

Reading Level

Independent

Other version/related

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