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How to get to great ideas: a system for smart, extraordinary thinking

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The highly practical lessons in HOW TO GET TO GREAT IDEAS are based on neuroscience,psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it, and how to inspire others to have great ideas. It proves that any organization - and any department within an organization - can become a fertile environment for ideas.

Combining a practical research-based system with fascinating insights and inspiring and humorous writing,the book is also accompanied by the problem-solving system RIGHT THINKING. This is a tool that shows organizations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.

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Availability

Detail Information

Series Title

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Call Number

153 BIR h

Publisher

: ., 2019

Collation

240 p. ; ill. ; 22 cm

Language

English

ISBN/ISSN

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Classification

153

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Design
Business
Self Help
Personal Development
Nonfiction

Specific Detail Info

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Statement of Responsibility

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Other Information

Level

High School

Book Segment

Select -- Reading for pleasure -- Program Reference

Reading Level

Independent

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