Text

Subprime attention crisis: advertising and the time bomb at the heart of the internet

---

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising―the beating heart of the internet―is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008.

From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself―much like subprime mortgages―is wildly misrepresented. And if online advertising goes belly-up, the internet―and its free services―will suddenly be accessible only to those who can afford it.

Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet, and its precarious future.

---

Availability

Detail Information

Series Title

-

Call Number

302 HWA s

Publisher

New York : FSG Origins., 2020

Collation

164 p. ; 19 cm

Language

English

ISBN/ISSN

9780374538651

Classification

300

Content Type

-

Media Type

-

Carrier Type

-

Edition

Ed. 1

Subject(s)

Social Studies
Mass communication

Specific Detail Info

-

Statement of Responsibility

Tim Hwang

Other Information

Level

Middle School

Book Segment

Reading for pleasure

Reading Level

Independent

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment