Text

50 Business classics: your shortcut to the most important ideas on innovation, management and strategy

---

What do great enterprises have in common? What sort of person leads them? Where do the best new ideas come from?

A single idea can help you find the next big thing, but it takes time to filter through hundreds of business books to find inspiration. With insightful commentaries on over a century of landmark writings, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - illuminated and clarified as never before, in one volume.

50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba.

---

Availability

Detail Information

Series Title

-

Call Number

650 BUT f

Publisher

Boston : Nicholas Brealey Publishing., 2018

Collation

400 p. ; 21,5 cm

Language

English

ISBN/ISSN

9781857886757

Classification

600

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Management
Finance
Business
Non Fiction

Specific Detail Info

-

Statement of Responsibility

Tom Butler-Bowdon

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment