Printed Book

Communication Design: Insights from the Creative Industries

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The success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted.

This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.

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Detail Information

Series Title

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Call Number

741.6 YAT C

Publisher

: Fairchild Books., 2015

Collation

208p; col; illus; pbk

Language

English

ISBN/ISSN

9781472534408

Classification

741.6

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Visual Communication
Graphic arts

Specific Detail Info

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Statement of Responsibility

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Other version/related

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