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The Creative Curve: How to Develop the Right Idea, at the Right Time

Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.

We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.

As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.

In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.

Availability
#
Sekolah Cikal Surabaya (Teacher Resources) 658.4094 GAN c
LB00496
Available - Available
Detail Information
Series Title
-
Call Number
658.4094 GAN c
Publisher
New York, USA : Currency (Penguin Random House LLC).,
Collation
xii+271p; pbk; bw; 6x9.1 inches
Language
English
ISBN/ISSN
9780525576044
Classification
650
Content Type
-
Media Type
-
Carrier Type
-
Edition
1st Edition
Subject(s)
Business Management
Success in Business
Self-actualization (Psychology)
Creative Ability in Business
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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