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Printed Book

Branding For Dummies Paperback

Chiaravalle, Bill - Personal Name;

Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.

Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy.

Includes tips and cautionary advice on social media and its impact on personal and business branding programs
Covers balancing personal and business brand development
References some of the major brand crises—and how to avoid making the same mistakes
Shows brand marketers how to create brands that match their employers' objectives while launching their own careers

If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.


Availability
#
Sekolah Cikal Cilandak (teacher resources) 381 CHI
20817b
Available
Detail Information
Series Title
For Dummies
Call Number
381 CHI
Publisher
New Jersey : For Dummies., 2015
Collation
-
Language
English
ISBN/ISSN
9781118958087
Classification
-
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Business Management
Social Marketing
AMR
branding
Specific Detail Info
-
Statement of Responsibility
-
Other version/related

No other version available

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