Whether you're a writer in need of inspiration, a one-woman-band drumming up work from new clients, or simply want to persuade your colleagues to adopt your view, this book will help you write better copy. It starts with thinking before writing, and the all-important Brief, then takes you step-by-step from writing a headline to getting the response you want from readers.
Learn all about human reproduction, pregnancy and babies one answer at a time
Air-conditioner, cellphones, guitars, cars, camera, washing machine etc., are items used by everyone around the world on a daily basis. Yet how many know what makes these devices function? Presenting "How it works", a collection of items, gadgets and tools with a detailed analysis on their origin, their use and of course, how they work.
This encyclopedic guide to robotics takes kids through the evolution of robotic technology: from the ancient Greek inventors, to the first robot at the World’s Fair, to nanotechnology already in use today, to D.I.Y. robotics, and even a peek into the robotic future as told by the scientists creating it. And keeping readers company along the way are many of our favorite robots from film and TV.
Embark on a fascinating journey through the inventions and discoveries that have changed the world we live in. Fully illustrated with archival photographs spanning nearly 200 years, this book covers the technological breakthroughs that have transformed transport, communications, medicine, information technology and daily life in general. From the combine harvester to the credit card, light bulb…