Kenapa sebuah perusahaan mampu membuat terobosan dan yang lain tidak? Apa yang dapat kita lakukan untuk membantu organisasi kita memaksimalkan potensinya guna membuat terobosan? Terinspirasi oleh dua begawan manajemen Peter Drucker dan Jim Collins (penulis buku terlaris Good to Great) untuk mengungkap apa yang menggerakkan suatu perusahaan terus menapak menuju puncak kesuksesannya, McFarla…
from the back cover: You can drink it, and you can cook with it. You can even make buildings, dresses, and hats out of it. You can give it to somebody as a present, or you can buy it for yourself. And of course you can eat it. Dark chocolate, milk chocolate, white chocolate, chocolates with gold on the outside - everybody loves chocolate. Follow its story, from the forests of Central America h…
Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start sol…